After completing the above three steps, you can finally get a different level of potatoes that can be sold on the e-commerce platform. It can be seen that in China, due to the immature food industry system and the fact that agricultural product suppliers are too close to the upstream, the standardization of agricultural products has become a necessary service when fresh food e-commerce providers provide fresh product sales services. Of course, in the middle of this, with the continuous development of the fresh food business, the current fresh food e-commerce platform has also evolved into two types of typical enterprises.
Self-built fresh food standardization system: Dingdong grocery shopping, Hema fresh food; Standardized system for outsourcing fresh food: buy a lot of vegetables and choose orange hearts. In general, the essence of fresh food e-commerce is also e-commerce, so it conforms to the standard characteristics of e-commerce. From the perspective of the special leads business model, the payment value provided by fresh food e-commerce for users is: "Provide users anytime, anywhere Access to service capabilities for standardized agricultural purchases.” How to establish a macro understanding of the fresh food market We have already mentioned that the fresh food market is a huge market.
Then you may not be very sensitive to this 5.11 trillion figure. Here I will give you a simple comparison. The industry with the largest market value in my country, the construction industry (real estate), has an annual added value of about 5 trillion in 2019. Therefore, it is no exaggeration to say that the fresh food industry is called the track of the reengineering giant. In the face of such a huge market, if we want to deeply cultivate this industry and get a share in this industry, we first need to have a macro understanding of the fresh food market. The idea of establishing a macro understanding of new industry first came from investment banks.