Private domain operation has gradually become one executive list of the operating modes commonly adopted by merchant platforms. Using private domain executive list operations, the platform can reduce certain costs, reach users directly, and promote traffic growth. In this article, the author analyzes how Xiaohongshu opens links and jumps to WeChat mini-programs, let's take a look.
In the afternoon, I saw that there are some executive list brands on the Xiaohongshu platform. You can jump from Xiaohongshu to the WeChat applet mall, such as Saint Laurent and Givenchy. Yes, you can directly jump to the WeChat applet mall . The author also received a gossip about Xiaohongshu opening a link to the WeChat applet in May. But I didn't see the executive list case, so I didn't write it on the official account.
Tmall merchants are building their own private executive list domain traffic on WeChat, which is also a necessary step. Because everyone understands that traffic is getting executive list more and more expensive now. In comparison, the traffic cost of the secondary conversion of private domain traffic is the lowest, which is also an indisputable fact. But after Xiaohongshu jumps directly to the WeChat applet, what opportunities do our brand merchants have?