Apr 06, 2022
In General Discussion
Recently, public data shows that Yuanqi Forest is completing a new round of strategic financing, led by Temasek, followed by Sequoia Fund and Warburg Pincus. The post-investment valuation will reach US$15 billion. Vitality Forest, Bubble Mart, Perfect Diary, Sandunban, Zhong Xuegao, and even Station B, Tesla, NIO, these fast-rising brands, what did they do right? What inspiration and reference significance? A point of view that has been seen is that if you capture Generation Z, you will capture the new code of contemporary wealth. Plum Blossom Ventures has invested in Wood Bird B&B many times. Its founder Wu Shichun once said in an interview: "Gen Z is gradually becoming the main consumer force, and the biggest market target is the young generation of Z generation. More and more incremental part comes from these young people, and they will eventually occupy the market. The bulk of the entire consumer market.", A new group is on the social stage, and a new era is about to begin. 1. Generation Z: the main group Fax List with the most consumption potential According to the "China Consumption Trend Report", the consumer market will increase by 2.3 trillion US dollars in the next five years. The consumption power of young people born in the 1990s and 2000s will not only take up 65% of this increase, but will also grow at an average annual rate of 14%, which is twice the consumption growth rate of the previous generation. They not only take over the baton to become the main consumer group of young people, but also drive the middle-aged and elderly people to show a younger consumption concept. Generation Z's right to speak and the main consumer force are rising rapidly. According to data from the National Bureau of Statistics, there are currently 260 million people in my country's Generation Z population, accounting for about 19% of the total population, and it is these 19% of people who contribute 40% of consumption.